CAMPAIGN VIDEO
A closer look
can make a difference.
Young people can have cardiovascular disease. But they don’t always look like the patients we expect.
First impressions matter — but they should never become the end of the story.
Watch how assumptions can shape the way symptoms are interpreted — and why it matters to
Pause. Reconsider. Reassess.
ABOUT THE CAMPAIGN
Looking beyond the expected patient
Young people can and do experience cardiovascular disease and stroke, but they may not fit the image of the “typical” cardiovascular patient.
Symptoms can be attributed to more familiar explanations such as stress, anxiety, tiredness or lifestyle before a cardiovascular cause is considered.
Look Beyond the Usual challenges assumptions about what a person with cardiovascular disease is expected to look like. The campaign encourages healthcare professionals to look beyond age and appearances when symptoms warrant further attention.
THE FACTS
Cardiovascular disease
can affect young people
deaths from cardiovascular disease in Europe occur in people under 65.
children are born with a congenital heart disease.
can and does happen in children and young adults.
can save lives and prevent long-term consequences.
FOR HEALTHCARE PROFESSIONALS
Pause.
Reconsider.
Reassess.
Don’t let appearances alone shape your clinical judgement.
Look beyond the expected patient profile and consider cardiovascular disease and stroke in young people.
Take a moment to consider the bigger picture.
Look beyond assumptions and usual risk profiles.
Investigate, refer or escalate when something doesn’t add up.
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